• 2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More

      With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider in the course of the year (the list will be constantly updated ...

      Geno Prussakov/ Geno Prussakovin Affiliate- 13 readers -
    • AM Navigator – Профессиональное управление партнёрскими программами

      Для каждого клиента AM Navigator разрабатывает стратегию, настривает и развивает партнёрскую программу согласно задачам бизнеса и маркетинга клиента. На рынках России, Беларуси, Украины и Казахстана AM Navigator предоставляет следующие пакеты услуг: I. «Check-Up» – всеобъемлющий аудит партнёрской программы с последующей презентацией выявленных фактов и тенденций, а также реко ...

      Geno Prussakov/ Geno Prussakov- 31 readers -
  • Follow Up is a Must in Affiliate Recruitment

    Affiliate recruitment is one of the most important aspects of affiliate management. Nearly 80% of any affiliate manager’s time will be spent on affiliate recruitment. That 80% will be broken down differently for each individual, however, the most successful affiliate program managers spend a significant amount of time on follow ups.

    Geno Prussakov/ Geno Prussakov- 5 readers -
  • 4 Creative Ways To Recruit Content Publishers Into Your Affiliate Program

    As affiliate marketers, we’re always trying to lock down the elusive content publishers. These affiliates are the holy grail of any merchant’s affiliate program. They are so valuable because they are seen as an expert in their niche. Their traffic is highly targeted and these users are on their site for a very specific reason. As a marketer, this should make you salivate.

    Geno Prussakovin Affiliate- 7 readers -
  • 5 Tips for Successful Valentine’s Day Affiliate Promotions

    Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14) on the horizon, here are five tips for running a successful promotion. #1.

    Geno Prussakov- 12 readers -
  • Staying Organized When Recruiting Affiliates Into Your Affiliate Program

    As we all know, affiliate recruitment is one of the five key pillars of affiliate program management. While all the pillars are important, most affiliate managers will devote at least 75% of their time toward recruitment. After all, if you’re not recruiting affiliates then your sales force isn’t growing and you’re not selling more products. Massive action will yield massive results.

    Geno Prussakovin Affiliate- 6 readers -
  • AM Navigator Owns the Sleep Niche in Affiliate Marketing

    One of the most competitive and saturated niches in present-day affiliate marketing is what we like to call the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched in this niche every week.

    Geno Prussakov/ Geno Prussakovin Affiliate- 7 readers -
  • 3 Es of Effective Affiliate Activation via Email Campaigns

    Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – motivational initiatives targeting the stagnant or non-producing affiliates in your program.

    Geno Prussakov/ Geno Prussakov- 7 readers -
  • Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

    In this week’s Affiliate Marketing Tip of the Week we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, maki ...

    Geno Prussakov/ Geno Prussakov- 17 readers -
  • Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

    Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was aStore? When added to Amazon’s affiliate program in 2006 it wa ...

    Geno Prussakov/ Geno Prussakovin Affiliate- 14 readers -
  • Top 10 Resources for Digital Marketing and Ecommerce Professionals

    I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list of resources “not to miss” if you want to stay up-to-date on all things online marketing and ...

    Geno Prussakov/ Geno Prussakov- 17 readers -

Geno Prussakov

Geno talks about affiliate marketing, leadership, etc

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