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With the Year of 2018 being just around the corner, it’s time for our annual compilation of affiliate marketing predictions for the year to come. Having reached out to multiple industry experts and veterans, we have put together the below list of trends and tendencies to keep in mind as we usher the New Year in.
With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider in the course of the year (the list will be constantly updated ...
Для каждого клиента AM Navigator разрабатывает стратегию, настривает и развивает партнёрскую программу согласно задачам бизнеса и маркетинга клиента. На рынках России, Беларуси, Украины и Казахстана AM Navigator предоставляет следующие пакеты услуг: I. «Check-Up» – всеобъемлющий аудит партнёрской программы с последующей презентацией выявленных фактов и тенденций, а также реко ...
Affiliate recruitment is one of the most important aspects of affiliate management. Nearly 80% of any affiliate manager’s time will be spent on affiliate recruitment. That 80% will be broken down differently for each individual, however, the most successful affiliate program managers spend a significant amount of time on follow ups.
With today being Valentine’s Day, we must remember to show our affiliates some love! Any successful affiliate program must include include proper relationship management. As a merchant, or affiliate management agency, one of your goals is to have as many publishers promoting your products as possible. For that to happen, you must have an on-going relationship with those publishers.
As affiliate marketers, we’re always trying to lock down the elusive content publishers. These affiliates are the holy grail of any merchant’s affiliate program. They are so valuable because they are seen as an expert in their niche. Their traffic is highly targeted and these users are on their site for a very specific reason. As a marketer, this should make you salivate.
Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14) on the horizon, here are five tips for running a successful promotion. #1.
In the past 20+ years affiliate marketing has evolved as much as the overall Internet marketing has. After all, the former encompasses all forms on digital marketing, and much more. As affiliate marketing has developed, and more players entered the filed, succeeding in it has become an increasingly difficult task.
As we all know, affiliate recruitment is one of the five key pillars of affiliate program management. While all the pillars are important, most affiliate managers will devote at least 75% of their time toward recruitment. After all, if you’re not recruiting affiliates then your sales force isn’t growing and you’re not selling more products. Massive action will yield massive results.
One of the most competitive and saturated niches in present-day affiliate marketing is what we like to call the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched in this niche every week.
Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – motivational initiatives targeting the stagnant or non-producing affiliates in your program.
On January 7-9, 2018, over 6,000 marketers from all around the globe will attend the legendary Affiliate Summit in Las Vegas. This will be the nineteenth time that AM Navigator will actively participate in this must-attend show. In fact, this time we are bringing over the biggest team ever – so do contact us to schedule a meeting and we’ll make sure it happens.
In this week’s Affiliate Marketing Tip of the Week we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, maki ...
We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below you will find the first tip (in the long series to come).
The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years, we couldn’t help but take note of the commonly reoccurring mistakes, areas of weakness, and plain pitfalls.
Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was aStore? When added to Amazon’s affiliate program in 2006 it wa ...
Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr.
I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list of resources “not to miss” if you want to stay up-to-date on all things online marketing and ...
Geno talks about affiliate marketing, leadership, etc